Winning The Middle Class Consumer - Understanding, Segmenting, Branding

Winning The Middle Class Consumer - Understanding, Segmenting, Branding

Winning The Middle Class Consumer - Understanding, Segmenting, Branding

WINNING THE MIDDLE CLASS CONSUMER Understanding – Segmenting – Branding

20-21 Januari 2016, 8 AM - 5 PM Upper Room, Annex Building Wisma Nusantara Jakarta Pusat

TOPICS


DAY 1

  • Indonesia Middle Class Consumer:
  • Its Trends and Potentials

COFFEE BREAK

  • The 8 Faces of Indonesia Middle Class
  • Consumers: Insights from Quantitative
  • Survey

LUNCH BREAK

  • The 8 Faces of Indonesia Middle Class
  • Consumers: Insights from Etnographic
  • Survey

COFFEE BREAK

  • Going Field Session:
  • Listening and Probing the Real Customer

DAY 2

  • Watching & Brainstorming Session:
  • Getting Insight from the Real Consumer

COFFEE BREAK

  • From Consumer Behavior to Segmentation:
  • Developing Middle Class Consumer Canvas®

LUNCH BREAK

  • Real Case Assignment Session:
  • Working with Middle Class Consumer
  • Canvas® Tools

COFFEE BREAK

  • Practical Application:
  • From Segmentation to Brand Strategy

WHO SHOULD ATTEND

  • Marketing Mgr
  • General Mgr
  • Brand Mgr/Ass. Brand Mgr
  • Research Mgr/Specialist
  • Business Owner

PEMBICARA :

  • YUSWOHADY Director Middle Class Institute (MCI)
  • HASANUDDIN ALI Research Partner MCI

TIME & DATE

  • 9 - 10 December 2015, 08.00 – 17.00 WIB Upper room, Annex Building, Wisma Nusantara, Jakarta Pusat.

INVESTMENT FEE :

  • IDR 4.500.000 / person

RSVP

Susan 0856 9797 4515 (susanah@swamail.com) Okta 0857 8223 6805 (okta.hidayanti@swamail.com) Maria 0858 8104 6288 (maria.natalia@swamail.com)

Organized by: MIX Interactive


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