Winning The Middle Class Consumer - Understanding, Segmenting, Branding
WINNING THE MIDDLE CLASS CONSUMER
Understanding – Segmenting – Branding
20-21 Januari 2016, 8 AM - 5 PM
Upper Room, Annex Building
Wisma Nusantara
Jakarta Pusat
TOPICS
DAY 1
- Indonesia Middle Class Consumer:
- Its Trends and Potentials
COFFEE BREAK
- The 8 Faces of Indonesia Middle Class
- Consumers: Insights from Quantitative
- Survey
LUNCH BREAK
- The 8 Faces of Indonesia Middle Class
- Consumers: Insights from Etnographic
- Survey
COFFEE BREAK
- Going Field Session:
- Listening and Probing the Real Customer
Halaman Selanjutnya
DAY 2...
DAY 2...
