MARKETERS INDONESIA DI PASAR ASEAN (MIX Edisi Mei 2014)

MARKETERS INDONESIA DI PASAR ASEAN (MIX Edisi Mei 2014) MARKETERS INDONESIA DI PASAR ASEAN (MIX Edisi Mei 2014)

MIX Marketing Communications Edisi Mei 2014:
MARKETERS INDONESIA DI PASAR ASEAN

COVER STORY:
Marketers Indonesia di Pasar ASEAN. ASEAN Economic Community (AEC) segera berlaku tahun depan. Tidak hanya arus barang, pada era ini arus pekerja akan berlangsung bebas (Free Flow of Skilled Workers) antar negara-negara di Asia Tenggara. Siapkah marketers Indonesia menghadapi kompetisi dengan maketers negeri jiran yang terkenal dengan keunggulan soft skill-nya?

RESEARCH:
Insights consumer otomotif Indonesia.

CASE STUDY:
- Ketika Coca-Cola Menangkal Citra Negatif?.
- Jurus Lamborghini Bidik Segmen Ultra High Net Worth Indonesia.
- 360 Degree, Pemasaran Karya Musisi Indonesia.
- Kunci Sukses UOB Gaet Nasabah KPR Take Over.

REVIEW:
- TVC INDOMIE GORENG versi Rasa Iga Penyet
- dan TVC MIE SEDAAP versi Rasa Baso Spesial.

COMMUNITY:
Strategi community marketing berhasil memberi pengaruh positif terhadap penguatan merek, bahkan penjualan produk The Body Shop.

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