EKSPANSI STRATEGIS UNTUK PENINGKATAN LAYANAN? MENGGALI LEBIH DALAM PEMBUKAAN KANTOR CABANG BARU WOM FINANCE

Pembukaan cabang baru oleh WOM Finance di Jakarta Utara merupakan langkah positif dalam pertumbuhan dan ekspansi perusahaan. Namun, tantangan berikutnya adalah bagaimana perusahaan memastikan bahwa ekspansi ini membawa manfaat bagi pelanggan mereka dan kontribusi positif terhadap inklusi keuangan di Indonesia.

RUJUKAN

JPMorgan Chase & Co. (2019). 2019 Annual Report. Retrieved from https://www.jpmorganchase.com/ir-doc/2019-annualreport.pdf

Lee, J., & Lee, C.K. (2019). Influence of local food availability in the adaptation strategy of international culinary offerings: The case of American coffee chain stores in Korea. International Journal of Hospitality Management, 79, 53-61. doi: 10.1016/j.ijhm.2019.01.006.

PT Wahana Ottomitra Multiartha Tbk. (2023). Laporan Keuangan Tahunan. Jakarta: WOM Finance.

Statista. (2021). Number of Starbucks stores worldwide from 2003 to 2021. Retrieved from https://www.statista.com/statistics/266465/number-of-starbucks-stores-worldwide/.

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