Branding to the Middle-Class Muslim: Step by step branding plan to the target Middle-Class Muslim Consumer’s
Branding to the Middle-Class Muslim:
Step by step branding plan to the target Middle-Class Muslim Consumer’s
Workshop I : Rabu-Kamis, 29-30 Oktober 2014
Workshop II : Selasa-Rabu, 25-26 November 2014
Tempat : Upper Room, Annex Building, Jakarta. Waktu: 08.00-17.30 Wib
Background
Program “Branding to the Middle class Muslim” adalah sebuah program workshop dua hari yang unik dan satu-satunya program di Indonesia untuk menarget konsumen kelas menengah muslim yang potensinya luar biasa. Setelah mengikuti program ini peserta akan mampu menyusun dokumen branding plan untuk menarget pasar kelas menengah muslim.
WORKSHOP APPROACH
• Action Learning Approach
• Template-Based Workgroup Assignment
• Industries Best Practice Sharing
• Post-Training Coachin
FACILITATATORS
Yuswohady
Managing Partner di Inventure dan penulis lebih dari 40 buku mengenai bisnis dan pemasaran. Buku terakhirnya Marketing to the Middle Class Muslim (2014).
Amalia Prabowo
CEO Havas Worldwide, sebuah advertising agency yang berpusat di New York. Berpengalaman belasan tahun di dunia periklanan.
Day 1
- Introduction: Branding to the Middle-Class Muslim Fasilitator: Yuswohady
- Concept: Strategic Brand Analysis Workgroup
Exercise: Map Your Landscape Working
Tools: Strategic Brand Analyzer
Facilitator: Yuswohady
- Concept: Segmentation of Middle Class Muslim Workgroup
Exercise: Choose Your Segment Working
Tools: Four Faces of Muslim Segment
Facilitator: Yuswohady
- Concept: Value Proposition and Positioning Workgroup
Exercise: Define Your Market Position Working
Tools: Value Proposition Model
Facilitator: Yuswohady
Day2
- Concept: Brand Identity System, Core Message and and Tagline
Workgroup
Exercise: Formulate Your Brand Concept Working
Tools: Aaker’s Brand Identity System
Facilitator: Amalia Prabowo
- Concept: Integrated Marketing Communication Workgroup
Exercise: Integrate Your Marcomm Media and Channels Working
Tools: 360 degree IMC Model
Facilitator: Amalia Prabowo
- Case Study: Learning from Muslim Brand Champion
Moderator: Yuswohady
- Final Workgroup Presentation: A Participants Competition Closing and Lessons-Learned
WHO SHOULD ATTEND
CEO, direktur, general manager, manager marketing di perusahaan yang membidik pasar konsumen muslim seperti: perbankan dan asuransi syariah, kosmetik dan fesyen muslim, makanan dan minuman halal, travel haji-umroh, sekolah dan lembaga pendidikan Islam, lembaga amil zakat. Dan lain-lain.
INVESTASI
Normal Rate Rp. 5.000.000.- / Early Bird Rp. 4.500.000.-
/ Corporate Rate
Rp.4.500.000.- / Early Bird Rp. 4.300.000.- (sudah termasuk workshop kit, sertifikat dan gratis berlangganan majalah MIX selama 6 edisi)
TICKETING
Susan 0856 9797 4515 (susanah@swamail.com)
Maria 0858 8104 6288 (maria.natalia@swamail.com)
Okta 0857 82236805 / 021 938 94952 (okta.hidayanti@swamail.com)
SPONSORSHIP
Dina 0812 9859 8742 / 0877 8058 9253 (firdina.mayta@swamail.com)
