Corcomm & PR

• Action Learning Approach
• Template-Based Workgroup Assignment
• Post-Training Coaching

WHO SHOULD ATTEND

• Brand Manager
• Marketing Manager
• Segment Manager
• Marketer that targeting the Indonesian Middle Class

THE CLASS AGENDA:

DAY 1

• Indonesia Middle Class Consumers: Its Trends and Potentials
• Coffee Break
• The 8 Faces of Indonesia Middle Class Consumers: The Characteristics
• Lunch Break
• Concept:
  segmentation of middle class
  Workgroup and Discussion:
  Choose Your segment
  Working Tools:
  characteristics of middle-class consumers
• Coffee Break
• Going Field Session:
  Listening and Probing the Real Customer

DAY 2

• Watching & Brainstorming Session:
  Getting Insights from the Real Consumers
• Coffee Break
• From Consumer Behavior to Segmentation: Developing Middle Class Consumer Canvas
• Lunch Break
• Concept:
  Community engagement tools
  and analytics
  Working Tools:
  social Media tools and analytics
• Coffee Break
• Practical Application:
  From Segmentation to Brand Strategy

Waktu : Kamis-Jumat, 14 - 15 September 2015, Pukul 08.00 – 17.00 WIB
Tempat : Upper Room, Annex Building, Lt. 11, Kompleks Wisma Nusantara, Jakarta Pusat.

THE FACILITATOR ARE:

YUSWOHADY
Managing Partner di Invent.ure dan direktur Middle Class Institute (MCI). Penulis lebih dari 40 buku mengenai bisnis dan pemasaran.