Understanding Middle Class Consumer - From Consumer Behaviour to Segmentation

  • Action Learning Approach
  • Template-Based Workgroup Assignment
  • Post-Training Coaching

WHO SHOULD ATTEND

  • Brand Manager
  • Marketing Manager
  • Segment Manager
  • Marketer that targeting the Indonesian Middle Class

THE CLASS AGENDA:

DAY 1

  • Indonesia Middle Class Consumers: Its Trends and Potentials
  • Coffee Break
  • The 8 Faces of Indonesia Middle Class Consumers: The Characteristics
  • Lunch Break
  • Concept:
    segmentation of middle class
    Workgroup and Discussion:
    Choose Your segment
    Working Tools:
    characteristics of middle-class consumers
  • Coffee Break
  • Going Field Session:
    Listening and Probing the Real Customer

DAY 2

  • Watching & Brainstorming Session:
    Getting Insights from the Real Consumers
  • Coffee Break
  • From Consumer Behavior to Segmentation: Developing Middle Class Consumer Canvas
  • Lunch Break
  • Concept:
    Community engagement tools
    and analytics
    Working Tools:
    social Media tools and analytics
  • Coffee Break
  • Practical Application:
    From Segmentation to Brand Strategy

Waktu : Kamis-Jumat, 14 - 15 September 2015, Pukul 08.00 – 17.00 WIB
Tempat : Upper Room, Annex Building, Lt. 11, Kompleks Wisma Nusantara, Jakarta Pusat.

THE FACILITATOR ARE:

YUSWOHADY
Managing Partner di Invent.ure dan direktur Middle Class Institute (MCI). Penulis lebih dari 40 buku mengenai bisnis dan pemasaran.

Pages: 1 2 3

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign In

Get the most out of SWA by signing in to your account

(close)

Register

Have an account? Sign In
(close)