- Action Learning Approach
- Template-Based Workgroup Assignment
- Post-Training Coaching
WHO SHOULD ATTEND
- Brand Manager
- Marketing Manager
- Segment Manager
- Marketer that targeting the Indonesian Middle Class
THE CLASS AGENDA:
DAY 1
- Indonesia Middle Class Consumers: Its Trends and Potentials
- Coffee Break
- The 8 Faces of Indonesia Middle Class Consumers: The Characteristics
- Lunch Break
- Concept:
segmentation of middle class
Workgroup and Discussion:
Choose Your segment
Working Tools:
characteristics of middle-class consumers - Coffee Break
- Going Field Session:
Listening and Probing the Real Customer
DAY 2
- Watching & Brainstorming Session:
Getting Insights from the Real Consumers - Coffee Break
- From Consumer Behavior to Segmentation: Developing Middle Class Consumer Canvas
- Lunch Break
- Concept:
Community engagement tools
and analytics
Working Tools:
social Media tools and analytics - Coffee Break
- Practical Application:
From Segmentation to Brand Strategy
Waktu : Kamis-Jumat, 14 - 15 September 2015, Pukul 08.00 – 17.00 WIB
Tempat : Upper Room, Annex Building, Lt. 11, Kompleks Wisma Nusantara, Jakarta Pusat.
THE FACILITATOR ARE:
YUSWOHADY
Managing Partner di Invent.ure dan direktur Middle Class Institute (MCI). Penulis lebih dari 40 buku mengenai bisnis dan pemasaran.
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