Winning The Middle Class Consumer – Understanding, Segmenting, Branding

WINNING THE MIDDLE CLASS CONSUMER
Understanding – Segmenting – Branding

20-21 Januari 2016, 8 AM – 5 PM
Upper Room, Annex Building
Wisma Nusantara
Jakarta Pusat

TOPICS

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DAY 1

• Indonesia Middle Class Consumer:
• Its Trends and Potentials

COFFEE BREAK

• The 8 Faces of Indonesia Middle Class
• Consumers: Insights from Quantitative
• Survey

LUNCH BREAK

• The 8 Faces of Indonesia Middle Class
• Consumers: Insights from Etnographic
• Survey

COFFEE BREAK

• Going Field Session:
• Listening and Probing the Real Customer