Dellarocas, C., Zhang, X., & Awad, N. F. (2007). Exploring the value of online product reviews in forecasting sales: The case of motion pictures. Journal of Interactive Marketing, 21(4), 23–45. https://doi.org/10.1002/dir.20087
De Maeyer, P. (2012). Impact of online consumer reviews on sales and price strategies: A review and directions for future research. Journal of Product and Brand Management, 21(2), 132–139. https://doi.org/10.1108/10610421211215599
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073
Khong, K. W., & Wu, Y. L. (2013). Measuring the impact of celebrity endorsement on consumer behavioural intentions: A study of Malaysian consumers. International Journal of Sports Marketing & Sponsorship, 14(3), 157–177. https://doi.org/10.1108/IJSMS-14-03-2013-B007
Lin, T. M., Lu, K. Y., & Wu, J. J. (2012). The effects of visual information in eWOM communication. Journal of Research in Interactive Marketing, 6(1), 7–26. https://doi.org/10.1108/17505931211241341
Liu-Thompkins, Y. (2012). Seeding viral content: The role of message and network factors. Journal of Advertising Research, 52(4), 465–478. https://doi.org/10.2501/JAR-52-4-465-478
Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. Springer-Verlag.
Teng, S., Wei Khong, K., Wei Goh, W., & Yee Loong Chong, A. (2014). Examining the antecedents of persuasive eWOM messages in social media. Online Information Review, 38(6), 746-768. https://doi.org/10.1108/OIR-04-2014-0089
Page: 1 2 3Lihat Semua
MIX.co.id - Bank Syariah Indonesia (BSI) meluncurkan platfrom Digital Carbon Tracking serta penggunaan 139 kendaraan…
MIX.co.id - Somethinc kembali merilis produk pembersih wajah terbarunya, Omega Jelly Deep Cleansing Balm. Produk…
MIX.co.id - PT LG Electronics Indonesia kembali memperkenalkan produk Single Commercial AC terbarunya, pada awal…
MIX.co.id - Meta baru saja merilis lima tren media sosial di 2025 yang dapat berdampak…
MIX.co.id - TOP Coffee, merek kopi dari Wings Food, merilis inovasi terbarunya, TOP Mokachinno Double…
MIX.co.id - Nivea akan menggelar Nivea Hijab Run 2025, pada 23 Februari mendatang di Mall…