GREENWASHING VERSUS GREEN AUTHENTICITY, APA BEDANYA?

Chua, B.-L., Kim, S., Baah, N. G., Moon, H., Yu, J., & Han, H. (2024). When hospitality brands go green: The role of authenticity and stereotypes in building customer-green brand relationships. Journal of Sustainable Tourism, 32(5), 1118–1141. https://doi.org/10.1080/09669582.2023.2203406

Yu, J., Baah, N. G., Kim, S., Moon, H., & Han, H. (2024). Effects of green authenticity on well-being, customer engagement, and approach behavior toward green hospitality brands. International Journal of Contemporary Hospitality Management, 36(12), 3129–3150.

Alyahia, M., Azazz, A. M., Fayyad, S., Elshaer, I. A., & Mohammad, A. A. (2024). Greenwashing behavior in hotels industry: The role of green transparency and green authenticity. Sustainability, 16(3), 1050. https://doi.org/10.3390/su16031050

Fritz, K., Schoenmueller, V., & Bruhn, M. (2017). Authenticity in branding–exploring antecedents and consequences of brand authenticity. European Journal of Marketing, 51(3), 324–348. https://doi.org/10.1108/EJM-10-2014-0633

Södergren, J. (2021). Brand authenticity: 25 Years of research. International Journal of Consumer Studies, 45(5), 645–663. https://doi.org/10.1111/ijcs.12651

Pages: 1 2

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign In

Get the most out of SWA by signing in to your account

(close)

Register

Have an account? Sign In
(close)