REFERENSI:
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458-468. https://doi.org/10.1016/j.tourman.2007.05.011
Pourfakhimi, S., Duncan, T., & Coetzée, W. (2020). Electronic word-of-mouth in consumer behavior in tourism and hospitality: A sophisticated appraisal. Tourism Review, 75(4), 637-661. https://doi.org/10.1108/TR-01-2019-0019
Yeo, B. L., Tan, C. L., Kumar, A., Tan, K. H., & Wong, J. K. (2022). Investigating the impact of AI-powered technology on Instagrammers’ purchase decisions in the era of digitalization: A study on the fashion and apparel industry. Technological Forecasting and Social Change, 121551. https://doi.org/10.1016/j.techfore.2022.121551
Li, S., Liu, F., Zhang, Y., Peng, K., & Yu, Z. (2022). Research on the improvement of personalized product integration based on consumer maturity. IEEE Access, 10, 39487-39501. https://doi.org/10.1109/ACCESS.2022.3166480
Page: 1 2Lihat Semua
MIX.co.id - Jelang Natal tahun ini, AirAsia MOVE merangkum tiga destinasi perayaan Natal di lintas…
MIX.co.id - Bagi korporasi, Corporate Secretary (corsec) memiliki peran yang sangat vital. Sejatinya, corsec menjadi…
MIX.co.id – PT Asuransi Umum Mega (Mega Insurance) menjalin kerja sama strategis dengan PT Asuransi…
MIX.co.id - Snapcart merilis laporan terbarunya, “Marketplace Pilihan UMKM: Pengalaman Berjualan Terbaik”. Laporan tersebut juga…
MIX.co.id – PT Reed Exhibitions Indonesia (RX Indonesia) kembali menggelar pameran Indonesia Maternity, Baby and…
MIX.co.id - Kabupaten Kendal, Jawa Tengah, resmi merilis batik Kendil Emas, pada hari ini (20/11),…