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BAGAIMANA STRATEGI STREAMER UNTUK MENINGKATKAN LOYALITAS KONSUMEN ONLINE

Li, Y., Li, X., & Cai, J. (2021). How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective. Journal of Retailing and Consumer Services, 60, 102478. https://doi.org/10.1016/j.jretconser.2021.102478

Liang, T. P., Ho, Y. T., Li, Y. W., & Turban, E. (2012). What drives social commerce: The role of social support and relationship quality. International Journal of Electronic Commerce, 16(2), 69-90. https://doi.org/10.2753/JEC1086-4415160204

McLaughlin, C., & Wohn, D. Y. (2021). Predictors of parasocial interaction and relationships in live streaming. Convergence, 27(6), 1714-1734. https://doi.org/10.1177/13548565211027807

Park, H. J., & Lin, L. M. (2020). The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement. Journal of Retailing and Consumer Services, 52, 101934. https://doi.org/10.1016/j.jretconser.2019.101934

Törhönen, M., Giertz, J., Weiger, W. H., & Hamari, J. (2021). Streamers: The new wave of digital entrepreneurship? Extant corpus and research agenda. Electronic Commerce Research and Applications, 46, 101027. https://doi.org/10.1016/j.elerap.2020.101027

Wongkitrungrueng, A., Dehouche, N., & Assarut, N. (2020). Live streaming commerce from the sellers’ perspective: Implications for online relationship marketing. Journal of Marketing Management, 36(5), 488-518. https://doi.org/10.1080/0267257X.2020.1748895

Wu, C. W., Shieh, M. D., Lien, J. J. J., Yang, J. F., et al. (2022). Enhancing fan engagement in a 5G stadium with AI-based technologies and live streaming. IEEE Systems Journal, 16(5), 3169553. https://doi.org/10.1109/JSYST.2022.3169553

Zhang, M., Qin, F., Wang, G. A., & Luo, C. (2020). The impact of live video streaming on online purchase intention. The Service Industries Journal, 40(9-10), 656-681. https://doi.org/10.1080/02642069.2019.1576642

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Edhy Aruman

Edhy Aruman - Wartawan Utama (2868-PWI/WU/DP/VI/2012...), pernah menjadi redaktur di majalah SWA. Sebelum di Swa, Aruman pernah meniti karier kewartawanan di harian Jawa Pos, Berita Buana, majalah Prospek, Harian Republika dan editor eksekutif di Liputan 6 SCTV, sebelum pindah ke SWA (http://www.detik.com/berita/199902/990212-1319.html). Lulus S3 Komunikasi IPB, Redaktur Senior Majalah MIX, dosen PR FISIP UI, dosen riset STIKOM LSPR Jakarta, dan salah satu ketua BPP Perhumas periode 2011-2014.

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