HOW RELEVANT YOUR PR PROGRAM (MIX Edisi September 2014)

PR Program & People of The Year 2014: HOW RELEVANT YOUR PR PROGRAM

PR Program & People of The Year 2014: HOW RELEVANT YOUR PR PROGRAM

Majalah MIX Edisi September 2014: PR Program & People of The Year 2014: HOW RELEVANT YOUR PR PROGRAM AWARDING. PR PEOPLE of the Year 2014: Siapa SPOKE PERSON, CORPORATE SECRETARY, PR MANAGER, PR OFFICER, PR AGENCY of the Year 2014 pilihan para jurnalis? Hadiri penyerahan anugerahnya pada 23 Oktober 2014, Hubungi Susan 0856 9797 4515 (susanah@swamail.com). COVER STORY. Menguji RELEVANSI PROGRAM PR Anda. Banyak program PR dibuat “sekadar” untuk memenuhi kepentingan publik dengan berharap citra positif dan reputasi perusahaan di tataran persepsi. Tujuan mendapatkan publisitas seringkali menyebabkan program PR menjadi kurang relevan dengan sejatinya misi perusahaan untuk mengubah knowledge, sikap, dan behavior stakeholders kepada perusahaan dan merek yang diusungnya. Jadi, seperti apa seharusnya program PR? RESEARCH Nielsen. Belanja Online Makin Populer di Indonesia. CASE STUDY: Ketika blogger dan buzzer semakin bergigi. Bagaimana Accor Group mengeksekusi strategi Marketing-PR-nya? REVIEW: - TVC DOMESTOS versi “Mainan anak terjatuh di kloset versus” - TVC HARPIC versi “Demo membersihkan kloset bersama Shahnaz.” ====================================== Read on GOOGLE+ Read on FACEBOOK ======================================

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