Branding to the Middle Class Muslim - Step by step branding plan to the target Middle-Class Muslim Consumer’s

Branding to the Middle Class Muslim - Step by step branding plan to the target Middle-Class Muslim Consumer’s Branding to the Middle Class Muslim - Step by step branding plan to the target Middle-Class Muslim Consumer’s

Hari Selasa - Rabu tanggal 17 dan 18 February 2015
Tempat : Upper Room, Annex Building, Jakarta. Waktu: 08.00-17.30 Wib

Background
Program “Branding to the Middle Class Muslim” adalah sebuah program workshop dua hari yang unik dan satu-satunya program di Indonesia untuk menarget konsumen kelas menengah muslim yang potensinya luar biasa. Setelah mengikuti program ini peserta akan mampu menyusun dokumen branding plan untuk menarget pasar kelas menengah muslim.

WORKSHOP APPROACH
• Action Learning Approach
• Template-Based Workgroup Assignment
• Industries Best Practice Sharing
• Post-Training Coachin

FACILITATORS

Yuswohady
Managing Partner di Inventure dan penulis lebih dari 40 buku mengenai bisnis dan pemasaran. Buku terakhirnya Marketing to the Middle Class Muslim (2014).

Amalia Prabowo
CEO Havas Worldwide, sebuah advertising agency yang berpusat di New York. Berpengalaman belasan tahun di dunia periklanan.

SCHEDULE

DAY1 :

Introduction: Branding to the Middle-Class Muslim
Fasilitator: Yuswohady

Coffee Break

Concept: Strategic Brand Analysis
Workgroup Exercise: Map Your Landscape
Working Tools: Strategic Brand Analyzer
Facilitator: Yuswohady

Halaman Selanjutnya
Lunch...
Pages: 1 2 3

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