Lunch
Concept: Segmentation of Middle Class Muslim
Workgroup Exercise: Choose Your Segment
Working Tools: Four Faces of Muslim Segment
Facilitator: Yuswohady
Coffee Break
Concept: Value Proposition and Positioning
Workgroup Exercise: Define Your Market Position
Working Tools: Value Proposition Model
Facilitator: Yuswohady
DAY2:
Concept: Brand Identity System, Core Message and Tagline
Workgroup Exercise: Formulate Your Brand Concept
Working Tools: Aaker’s Brand Identity System
Facilitator: Amalia Prabowo
Coffee Break
Concept: Integrated Marketing Communication
Workgroup Exercise: Integrate Your Marcomm Media and Channels
Working Tools: 360 degree IMC Model
Facilitator: Amalia Prabowo
Lunch
Case Study: Learning from Muslim Brand Champion
Moderator: Yuswohady
Coffee Break
Final Workgroup Presentation: A Participants Competition Closing and...
