Corcomm & PR

Hari Selasa - Rabu tanggal 17 dan 18 February 2015 Tempat : Upper Room, Annex Building, Jakarta. Waktu: 08.00-17.30 Wib Background Program “Branding to the Middle Class Muslim” adalah sebuah program workshop dua hari yang unik dan satu-satunya program di Indonesia untuk menarget konsumen kelas menengah muslim yang potensinya luar biasa. Setelah mengikuti program ini peserta akan mampu menyusun dokumen branding plan untuk menarget pasar kelas menengah muslim. WORKSHOP APPROACH • Action Learning Approach • Template-Based Workgroup Assignment • Industries Best Practice Sharing • Post-Training Coachin FACILITATORS Yuswohady Managing Partner di Inventure dan penulis lebih dari 40 buku mengenai bisnis dan pemasaran. Buku terakhirnya Marketing to the Middle Class Muslim (2014). Amalia Prabowo CEO Havas Worldwide, sebuah advertising agency yang berpusat di New York. Berpengalaman belasan tahun di dunia periklanan. SCHEDULE DAY1 : Introduction: Branding to the Middle-Class Muslim Fasilitator: Yuswohady Coffee Break Concept: Strategic Brand Analysis Workgroup Exercise: Map Your Landscape Working Tools: Strategic Brand Analyzer Facilitator: Yuswohady Lunch Concept: Segmentation of Middle Class Muslim Workgroup Exercise: Choose Your Segment Working Tools: Four Faces of Muslim Segment Facilitator: Yuswohady Coffee Break Concept: Value Proposition and Positioning Workgroup Exercise: Define Your Market Position Working Tools: Value Proposition Model Facilitator: Yuswohady DAY2: Concept: Brand Identity System, Core Message and Tagline Workgroup Exercise: Formulate Your Brand Concept Working Tools: Aaker’s Brand Identity System Facilitator: Amalia Prabowo Coffee Break Concept: Integrated Marketing Communication Workgroup Exercise: Integrate Your Marcomm Media and Channels Working Tools: 360 degree IMC Model Facilitator: Amalia Prabowo Lunch Case Study: Learning from Muslim Brand Champion Moderator: Yuswohady Coffee Break Final Workgroup Presentation: A Participants Competition Closing and Lessons-Learned Who Should Attend CEO, direktur, general manager, manager marketing di perusahaan yang membidik pasar konsumen muslim seperti: perbankan dan asuransi syariah, kosmetik dan fesyen muslim, makanan dan minuman halal, travel haji-umroh, sekolah dan lembaga pendidikan Islam, lembaga amil zakat. Dan lain-lain. Investasi - Normal Rate Rp. 5.000.000.- / Per Orang - Early Bird Rp. 4.500.000.- / Per Orang Sampai 23 January 2015 - Corporate Rate Rp.4.500.000.-[Paket 3 orang dari satu perusahaan] / Early - Bird Rp. 4.300.000.- [Paket 3 orang dari satu perusahaan] (sudah termasuk workshop kit, sertifikat dan gratis berlangganan majalah MIX selama 6 edisi) TICKET ING Susan 0856 9797 4515 (susanah@swamail.com) Maria 0858 8104 6288 (maria.natalia@swamail.com) Okta 0857 82236805 / 021 93894952 (okta.hidayanti@swamail.com) SPONSORSHIP Dina 0812 9859 8742 / 0877 8058 9253 (firdina.mayta@swamail.com)