DAY 2
- Watching & Brainstorming Session:
- Getting Insight from the Real Consumer
COFFEE BREAK
- From Consumer Behavior to Segmentation:
- Developing Middle Class Consumer Canvas®
LUNCH BREAK
- Real Case Assignment Session:
- Working with Middle Class Consumer
- Canvas® Tools
COFFEE BREAK
- Practical Application:
- From Segmentation to Brand Strategy
WHO SHOULD ATTEND
- Marketing Mgr
- General Mgr
- Brand Mgr/Ass. Brand Mgr
- Research Mgr/Specialist
- Business Owner
PEMBICARA :
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