Mengapa Advertising Masih Bertaring? (MIX Edisi 05/2013)

Mengapa Advertising Masih Bertaring? (MIX Edisi 05/2013)

Mengapa Advertising Masih Bertaring? (MIX Edisi 05/2013)

MIX Marketing Communications Edisi 05/2013 Mengapa Advertising Masih Bertaring? Meski Advertiser melirik media sosial dan digital untuk berinteraksi dengan khalayak sasarannya, mereka masih mengalokasikan bujet yang sangat besar untuk kampanye merek di media konvensional. Mengapa? Why social media requires conventional media and vice versa: Advertiser masih mengalokasikan budget yang sangat besar untuk kampanye merek di media konvensional. Mengapa? BRAND Journey: perjalanan Kecap ABC mempertahankan brand leadership. Corporate Social Responsibility: Garda Oto mendiferensiasi program kampanye keselamatan berkendara yang banyak dilakukan merek-merek otomotif. Seperti apa? POST EVENT Brand Campaign Awarding: daftar pemenang “Indonesia Most Outstanding Brand Campaign in Social Media 2013”. MARKETING COMMUNITY: Komunitas Trooper Nusantara, komunitas non organik yang didukung penuh brand. Ikuti Indonesia ADVERTISING FORUM 2013, 27 Juni 2013 di Jakarta. Hubungi Susan di 021-3453321.
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