Merek-merek Bersinar 2014 (MIX Edisi Oktober 2014)
Majalah MIX Marketing Communications Edisi OKTOBER 2014
MEREK-MEREK BERSINAR 2014
COVER STORY. Merek-merek Bersinar 2014. Di tengah stagnasi pasar—menyusul kondisi politik dan ekonomi yang tidak kondusif, sejumlah merek justru membukukan kinerja positif, bahkan pertumbuhannya double digit. Siapa saja mereka? Bagaimana strategi mereka menyiasati ketatnya pasar?
RESEARCH: Netizen Indonesia suka mengakses Video Online.
INTERVIEW: Mark Zuckerberg, Co-founder Facebook.
CASE STUDY: Brand Journey Unicharm di Indonesia.
MARKETING COMMUNITY: Brand Engagement di komunitas Jakarta Morris Club.
REVIEW: TVC Ichi Ocha versus TVC Teh Gelas.
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