Brand Activation di Era Konvergensi (MIX Edisi November 2013)

Brand Activation di Era Konvergensi (MIX Edisi November 2013)

Brand Activation di Era Konvergensi (MIX Edisi November 2013)

"BrandActivation Di Era Konvergensi" Membangun Intimacy, Trust, hingga Loyalty Brand tidak cukup dilakukan hanya dengan Social Networking di Dunia Maya, tetapi diperlukan tatap muka untuk menciptakan Brand Engagement dengan khalayak sasaran. Bagaimana Cara Melakukannya di Era Konvergensi ini? COVER STORY. Brand Activation di Era Konvergensi. Kalau beberapa tahun lalu brand cukup puas dengan konsep aktivitas merek yang dapat meng-engage khalayak sasaran secara langsung di venueevent, kini mereka meminta amplifikasi untuk menjangkau audience yang lebih luas, menciptakan word of mouth, danmencetak penjualan. MARKET RESEARCH. Up date Mobile Marketing di Indonesia. Indonesia Original Brand: Rejuvinasi Dodol Garut Picnic. DI BALIK KAMPANYE Free Shuttle Bus Untuk Kampanye “Morning Heroes” McDonald's. AD REVIEW: Komentar pakar tentang iklan exaggeration (lebay) TVC NIPPON PAINT versi Kids Scribble Wall dan TVC PROPERTY versi Mother Afraid With Bacteria At The Wall. "Trend Activation" Bringing the Spirit of the Brand to Life "MIX Plus" Inisiatif CSR Untuk Brand Equity "Indonesia Original Brand" Rejuvinasi Dodol Garut Picnic
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MIX Marketing Communications Magazine Subscription [http://mix.co.id/subscribe] MIX Digital Magazine Subscription and Download [http://mix.co.id/digitalmagazine] MIX Mobile Apps Download [http://mix.co.id/mobile]  

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