DAFTAR PUSTAKA
Grunig, J. E., & Grunig, L. A. (1991). Conceptual Differences in Public Relations and Marketing: The Case of Health-Care Organizations. Public Relations Review, 17(3), 257–278.
Kotler, P., Keller, K. L., & Chernev, A. (2021). Marketing Management: Global Edition. Pearson.
MIX Marketing & Communication. (2024, April). Data-driven communication: PR today and tomorrow. MIX Marketing & Communication, 04/2024(XX). SWA.
Tybout, A. M., & Calkins, T. (2019). Kellogg on Branding in a Hyper-Connected World. Wiley.
